Mystery Shopping Jobs for Beginners, Getting Started with Legitimate Mystery Shopping Jobs

People might wonder as to whether the mystery shopping jobs opportunity and benefits are for real. The fact is that mystery shopping job offers are hundred percent genuine and can help any individual earn big money. However, one needs to be cautious of the scams that are present in large numbers in the mystery shopping industry.

An individual need not possess special educational qualification or technical knowledge to start a part-time or full-time career as a mystery shopper. Mystery shopping job can be an excellent career option for supplementary income-seekers. All one needs is to explore the mystery shopping job field before entering it and then locate a legitimate company that has some genuine mystery shopping offers in store. Legitimate companies do not charge a single penny. Therefore one can get started after signing up with a legitimate mystery shopping company for free.

It must be noted that legitimate mystery shopping companies have their job announcements in many portals. To be sure of the legitimacy of a mystery shopping company, one can look for contact information details, address, and phone number in the company’s site. The same information can be verified with reputed consumer forums.

To register with a legitimate mystery shopping company, an individual needs to fill an application that comprises a simple quiz. Based on the quiz answers, companies decide whether an individual qualifies for their pre-designed mystery shopping assignments.

Once an individual successfully signs up with a mystery shopping company, an assignment invitation (matching the individual’s profile) is either sent to his mail id or is communicated over the phone. One can accept the assignment invitation or reject it is required. Mystery shopping companies do not penalize individuals for rejecting mystery shopping assignment invitations. However, it is advisable to respond to every invitation as it would not only help build reputation with the companies but also get more high paid mystery shopping job assignments.

One can earn a decent income doing mystery shopping jobs. The payment terms and policies vary for company to company. Some companies pay on a monthly basis while others pay on a bi-weekly basis. Again, some companies pay in hard cash, some others offer gift coupons or vouchers, merchandise, free product samples, sweepstake entries, etc., whereas some companies offer both cash and exciting rewards. With mystery shopping jobs, one can earn high as a hundred and fifty to two hundred dollars per day. But this significantly depends on one’s ability to carry out as many assignments as possible in a day and also on his performance standards.

Mystery Shopping Job Requirements, Skills required to become a Successful Mystery Shopper

Mystery shopping is no longer alien to people, especially to those who seek for additional income sources. The mystery shopping concept was introduced in the mid 1940s. Since then, it has come along way. The definition of mystery shopping has undergone drastic changes. Today, many individuals work as mystery shoppers and get paid in decent cash or other exciting rewards. People believe that mystery shopping is a great way to earn supplementary income and turn rich overnight. It is true that mystery shopping can help one earn a steady and decent income on a biweekly or monthly basis, but that it would turn a person rich, isn’t true. Besides, it takes a lot of hard work and patience to turn into a successful mystery shopper. The following factors need to be considered to achieve success in the mystery shopping field.
Every mystery shopper is required to have sharp observational skills. A mystery shopper is sent on a secret shopping assignment where he or she is required keep a watch on various factors, like, product and store conditions, behavior of the employees, their standards of customer service, whether or not the business ethics are strictly followed, etc. After verifying these factors, the mystery shopper is required to report it to the concerned mystery shopping company who is hired by a client company. The mystery shopping companies are responsible for designing and conducting effective mystery shopping assignments. An accurate report can be created only when the details or happenings in the store are minutely observed. After all, the details are used for improving a business.
Mystery shoppers should be professionally responsible such that companies can rely on them for proper evaluation of their brands. Individuals who can take up and complete mystery shopping assignments on short notice can easily gain reputation in this field. One can also boost his potential earnings by taking up multiple assignments in a day and completing them properly. This would not only help the mystery shopper win the confidence of his boss but would also help him get good assignments. Companies expect secret shoppers to be punctual in completing their target assignments.
It is important to perform the tasks seriously. Rescheduling the assignments for no valid reason or any kind of goof-ups while creating the reports can mar one’s profession.
Prior to every mystery shopping assignment, an individual is provided with strict guidelines, which he needs to follow throughout the assignments.
Though not mandatory, good writing skills can help a mystery shopper create an accurate report that communicate the right details to the clients. There are many online resources available nowadays that can help one polish his writing skills.
This can help a mystery shopper to recall all the factors observed during the assignments.
The shopping assignments are required to be carried out secretly. As such, a mystery shopper cannot reveal his or her identity to anybody. He is required to pose as a regular customer and keep an eye over the various factors.
In brief, it requires a lot of hard work, patience and certain skills to become a successful mystery shopper.

Job Market for Mystery Shoppers

There are various organisations that are interested in hiring Mystery shoppers. All most all kind of organisations that we could think of from fast food retails shops to high-end designer jewellery stores hire secret shoppers. There are numerous organisations looking for Mystery shoppers in the market. Thus the prospects to earn more money as a Mystery shopper is always there for the taking if are ready to take advantage of it. The job market for Mystery Shoppers would never go away because organisations are always in search for methods to improve so that they could earn more money. And they have plenty of individuals inside of their organisations those who would evaluate their products or services. But what they don't have are employees who can act as Mystery shoppers and appraise their stores from a customer standpoint. Even initially high profile ranking managers and CEOs have tried to do it themselves but stores always seem to be "mysteriously" notified of the CEO's or managers coming and everything is always perfect when they get there.

This became the motivation for the organisation to start hiring Mystery shoppers. Regular people can go into stores and pose as a regular shoppers while they secretly evaluate and analysis the store. The most benefited part of the whole act is that employees inside of the store don't even know that Mystery Shoppers are there. So they prolong to act normally. Thus Mystery shoppers can see how employees really act and how well they maintain their respective assignments when nobody is around to fire them.

So if we want to earn some extra bucks of money and not have the constraints that we have working a regular 9 to 5. Then Mystery shopping jobs is the exact job for such individuals. Because as a Mystery shopper populaces can operate as a independent contractor and make their own schedule.

What it Takes to Carry out Mystery Shopping or Secret Shopping Assignments Flawlessly

The term ‘mystery shopping’ appears to be mysterious to many who are still aren’t much aware of this unique part-time job. They are rather ignorant of the profession of a mystery shopper and assume that the latter is some kind of a secret agent or a spy. The truth, however, is far from different. Mystery shoppers or secret shoppers are the ‘detective eyes’ of major companies who need to judge or evaluate their business performance as well as their prevailing market standards. Mystery or secret shopping jobs are legitimate and are, in fact, those tools that help secretly assess product conditions and customer service rendered by the employees in a particular outlet or store. This ultimately leads to better business decisions and helps a company attain a bigger and better brand name.

For secret shopping assignments, the shoppers get the chance to travel and explore various outlets or stores in their respective areas, use a wide variety or products or services for free, dine out with family and friends in expensive restaurants, and so on. One might easily get a mystery shopping job but achieving success in this field requires a lot of effort, hard work and diligence – just like any other regular office job.

Those who have a fair idea on what mystery shopping actually is might also have this perception that it is easy to become a mystery shopper and get some very good shopping assignments and earn big time. However, there are some other crucial factors that determine the success of an individual as a secret shopper. Secret shopping involves the methodical scrutiny of the ambience of the assigned store, customer service offerings and promptness of the frontline staff and shopping assistants, employee conduct and finally giving an unbiased and honest verdict of everything observed in the form of written or recorded reports. Hence a secret shopper should have good surveillance skills and a rational outlook.

To become a reputed mystery shopper, it is essential to provide the client companies with honest and appropriate information on each shopping assignment. For this, one should be able to write a report logically with error-free grammar, must ensure that whatever he writes is to-the-point and easily understandable. There is no need to use high quality literature style as that would make the report all the more complicated.

Since millions of people across the world have access to the Internet, many mystery shopping companies have switched to online recruitment of mystery shoppers and also have provisions where the shoppers can submit their reports online. This endeavour has helped save considerable costs and time. For applying online, one needs to fill an online form with honest details. Once registered with a mystery shopping company, a shopper can carry out his assignments and submit the reports online while keeping a hard copy of each report.

It is not necessary that beginners hired for secret shopping assignments would have the required skill sets instilled in them. Mystery shopping companies offer basic and advanced training to all the hired individuals so that they can carry out their secret shopping tasks easily and do not encounter serious problems while on the job.

Mystery shopping a business management structure

In most of the business management structures there are some list of rules or protocol. Such protocol list might be kept in written or are stored in the head of the individuals at the top of the organisations. In business management, the bottom line goal is always to make a profit from our organisation or business. One is also in charge of the overall maintenance and the look and feel of the business outlet. So in business management, what an individual would when someone on their team is not fulfilling the rules or responsibilities that is clearly laid out by the organisational management.

For instance, most business management structures do some form of performance management. What is meant by that is that most managers lay out a clear expectation and they follow up to ensure that employees are following those expectations. If an individual do not have some form of performance management structure within one business, then one are throwing away their money. Some people within their business property management structure are not abiding by the rules and are continuing to work for by taking away organisations profits. For such instances, organisations are using performance management through monthly mystery shopping. A mystery shopper came into their business and pretended they were actually looking for something. But in fact they were testing the ability to take care of the customer. The goal for this business management structure was to score a 95 percent or higher after they were evaluated by a secret shopper. The top quality associate received a 70 percent.

Keep in mind, such associate who are on top of line, would soon be promoted, and generally gets the customer taken care of. When tackled with this score, all employees’ response would be simply and assist them to improve their performance and help them for their professional growth.

Mystery shoppers are the individual who are responsible to assist the organisation to improvise their products and especially their employee’s performance. The play the major part of employees performance management, employee appraisal and salary hike and promotions.

Apart, for betterment of employees mystery shoppers also play vital role in product development, they even try to identify from the customers how they react about the organisation products. Mystery shopper take the feedback from the consumers and identify their needs and recommend the corporate if they are required to change or alter something in their products in order to increase the sales.

Mystery Shopper in return are paid by the corporate in form of cash, vouchers, tickets, free gifts, free shopping etc. They are paid as per project based and only after they submit their complete report with full analysis, graphs etc.

Mystery Shoppers – an individual with lavish schedule and handsome payout

Mystery shoppers are being utilized everyday by big and large corporate to offer them with precious imminent into their business outlet locations from the observance and feedback as of a consumer. And these big organizations compensate these mystery shoppers to do their jobs as per the pre decided instructions and they would always continue to do so as long as they use brick and walled business location stores to market and sell their products. That's the reason we can identity limitless jobs and assignment of mystery shopping that would be available. This signifies that we ourselves can make a decision of how much money we want to make as a mystery shopper. Actually Mystery Shopper job is doing a detective work about the employees behavior, responses and as well as the attitude of other consumers about the product or services. Most individuals opt for mystery shopping job for a part time income but some individuals also do it full time and earn a very decent living. Because we can schedule multiple jobs in the same area which means that one can kill two birds with one stone at the same time have a benefit of double or triple the amount of income that one could earn.

Mystery shoppers also have the lavishness of having their own schedule. Thus one never need to worry about missing anything or not having enough time to do a particular personal work because we are our own boss and can schedule our own jobs and have the rights to decide when we need to complete the assignment. The only thing that one has to be particular about after we accept an assignment is to make sure that we complete it on time and submit our mystery shopping report back into the company before deadline. If we follow these small tips then one would never have problems while being a mystery shopper professional and expert.

We soon can be one of the reliable and known Mystery Shopper as soon as we complete the given assignment with all the required and accurate inputs and reports, which can be numerical data, or some analysis, or graph/chart, or any specific customized report. And after one complete some couple of assignments and organizations began to identify that one is very reliable professional and finish the assignment on time they would start to give the individual the more highly paid assignments. The highly experienced and expert professional mystery shoppers’ in this field earn as much as 50 to 75$ per assignment, along with other benefits like some gift vouchers, a dinner or some trip etc…

Part time Market Research Jobs, Secret Shopping Jobs

Secret shoppers are those professionals who get paid to visit various business locations and purchase products. Mystery shopping is conducted by large number of companies across various domains for evaluating their product and service standards. Companies generally hire reputed market research firms or mystery shopping companies who are into the mystery shopping field for a long time. These companies are given the responsibilities of designing effective brand evaluation assignments and hiring individuals for the same.

Mystery shoppers are required to behave as regular shoppers. The only thing that makes a mystery shopper different from a regular customer is that the former does not shop for his own requirements. In other words, mystery shoppers, posed as regular customers, need to keep an eye on factors, such as, outlet environment maintenance, product maintenance, conduct of the employees, etc. On reporting the observed details to the mystery shopping company, the mystery shopper gets paid. The payment terms vary from company to company. Some companies pay on a biweekly basis while others pay on a monthly basis. The payment policies can be confirmed before an individual finally signs up with a mystery shopping company.

Mystery shoppers not only get paid in cash and other rewards but can also enjoy various other benefits. Some of these benefits include, enjoying free lunch or dinner at restaurants, watching the latest movies in theatres for free, visiting amusement parks, staying in posh hotels and resorts free of charges, evaluating golf courses, apartments, etc. Some companies allow mystery shoppers to keep their product samples for free once the evaluation is successfully done. Hence, mystery shopping jobs are considered great sources of part-time or additional income.

Any individual looking for part-time income and willing to spend a few hours shopping can become a mystery shopper. Though one need not possess prior experience to become a mystery shopper, companies generally prefer to hire seasoned mystery shoppers. Nonetheless, once an individual enters this job field and gradually earns reputation with his dedicated performance, companies would assign him with some of the best and high paid mystery shopping tasks. Companies pay mystery shoppers because they are the ones who provide the former with unbiased feedback (from a customer’s viewpoint) on how their businesses are faring in the market. Mystery shopping not only highlights the business operations in the outlets but also brings forth many unattended issues that can be addressed to in a short time. As mentioned before, a mystery shopper needs to observe the various happenings in a store/outlet and note them down in a report – secretly!

Importance of Mystery Shopping in Recession Stricken times

Recession seems to be getting over but it has left a huge scar in the face of the global economy and it is still unknown when and how rapidly this scar would be healed. In a year, it has led to the closing down of many big and small companies across the world therefore making many people jobless. Those that have survived this destructive blow have found out effective strategies to make the business survive. Most companies are employing varied market research methods for better business decisions. Mystery shopping is one such market research tool that is being widely used by companies of various domains. This is because it not only helps save time and money but also provides accurate brand analysis report.

Every business aims at getting more potential customers and retaining them by introducing products and services that meet consumers’ expectations. A brand’s popularity in the market can be judged by the number of people visiting the outlets and the rate at which they purchase its products or avail its services - this implies half the battle won. Mystery shopping plays a crucial role in the improvement of a business. In other words, mystery shopping provides companies with their performance reports – the outstanding services get recognized whereas flaws and unattended issues are checked.

Mystery shopping, also commonly called secret shopping can be taken up as a part-time or full-time job by any individual. In fact, it is an excellent source of additional income. Mystery shopping is the right job for those who have quality time to spare during the day or are willing to shop at various locations and want to make some extra income. It offers ample scope to earn more with time and also enjoy several benefits. Many mystery shoppers consider it as a unique and challenging paid job. Companies rely on this method for the proper evaluation of their products and customer service. Besides, it also helps companies ensure that their employees remain motivated to deliver the best quality customer service.

Several big companies hire market research or mystery shopping companies who design mystery shopping assignments and hire individuals for the assignments. The assignments are designed as per client requirement. Mystery shopping assignments are done secretly with the mystery shoppers disguised as regular customers. They need to observe the location atmosphere, quality of the products as well as that of the service offered by the frontline staff. This observation is required to be noted down in a report in details and with the correct use of grammar. The report is then submitted to the mystery shopping company who reviews it and forwards it to the client company. The client company ultimately takes further decisions to improve sales and customer relations, based on the information provided in the report.

All about the Mystery Shopping Profile

The popularity of Mystery shopping has presently led to millions wanting to go for it as a part-time profession. It is a great way to earn some extra money, have fun, and get one’s shopping done at the same time. But before stepping into the mystery shopping game, it is important to learn a few things first.

For one, mystery shopping can be a fun experience but, at the same time, this job requires minute attention. The job involves going into stores and evaluating everything under the store roof. If anything appears to be wrong or if poor customer service is reported, each such happening should be written in a report and submitted to the company as it wants to know every single detail for retaining and improving customer relations. The report should be grammatically correct and spell-checked. It should also be well organized and very descriptive. Companies like to know the names of employees as well that the shopper encountered and therefore, it should be included in the report.

However, at first, it is necessary to decide a budget as a good majority of mystery shopping jobs might require one to make a small purchase inside of a store or order some food from a franchise/restaurant. There is no need to worry since the amount would be reimbursed later, say after a month or so when the assignment is completed.

Mystery Shopping Methods for Appropriate Brand Evaluation, Earning part time through Secret Shopping Jobs

The term ‘mystery shopping’ might imply something mysterious to a layman. It is in fact, a popular market research tool employed by many corporate biggies of present times. Mystery shopping is no more mysterious, neither is a mystery shopper a professional spy. Technically, mystery shoppers are the ‘hidden eyes’ of companies conducting mystery shopping assignments to know their brand effectiveness from a customer’s viewpoint. Companies need unbiased verdict on their products and services so that they can actually learn how well their brand is perceived by the people. This is also a great way to evaluate their market competitiveness.

It has been quite sometime that mystery shopping, or secret shopping as it is often called, has become a legitimate market research method to assess the product or service quality of a company. It is a powerful tool that helps companies learn the flaws in their products or bring the unattended issues of their services to light and thereby improve them. In a way, a mystery shopper proves to be beneficial to both companies and society.

Mystery shopping jobs have become quite popular in recent times due to the uniqueness of the job profile. This job is the only one of its kinds as it involves secret shoppers to remain incognito during their assignments as strictly instructed by the companies. Secret shoppers are required to pose as regular customers, observe the store surroundings and happenings, interact with the employees to check their efficiency, and also with the customers to find out what they feel about the products and customer service offered. They need to either record them secretly in audio or video devices or write them down neatly in a paper. The report thus created is then forwarded to the mystery shopping company for review. Besides, these jobs have great benefits in store for the secret shoppers, which they can enjoy during their assignments. They not only get to enjoy movies, exclusive dinners, small tours, trips to amusement parks, etc. but also get paid on a weekly or monthly basis (depending on the company’s payment policies). Sometimes, secret shoppers might have to purchase some products as a part of their assignment. In such cases, the amount spent is reimbursed by the companies along with their salary. Some companies also allow the secret shoppers to keep the products.

One cannot achieve success in this field overnight. Mystery shopping jobs might appear to be exciting and alluring, but they have a lot of challenges, which cannot be realised unless a person gets hands-on experience in this job. To become successful as a mystery shopper, one needs to possess sharp observational skills, good writing ability, and the determination to face any kind of challenge while on the assignment. Though the assignments are scripted or designed specifically by mystery shopping companies, there might be cases that the shoppers might have to resolve all by themselves. As such, mystery shoppers should be equipped with a good presence of mind. Once an individual attains popularity in this field as a dedicated and consistently good performer, he can land in more assignments, enjoy more benefits, and earn more per week or per month.

Mystery Shopping Jobs, Mystery Shopping Assignments for Additional Income

Mystery shopping jobs are no more mysterious as they used to be when the concept was first introduced. Thanks to the modernization of market research – companies have found out various ways to analyse the recent market trends and gather consumers’ standpoints on various products and services. As such mystery shopping methods have also been modified to a great extent. Today, mystery shopping jobs are numerous and are open to all individuals above the age of eighteen. This paid job is generally available in all major cities having big stores, restaurants, banks, movie theatres, gas stations, and other retail outlets.

Every company aims at achieving a big brand name and for this, they need to gather consumer feedbacks on their products so that they can improve them further. Hence they hire market research companies, who in turn hire individuals as mystery shoppers. Mystery shopping companies always have vacancies due to many individuals quitting this job due to lack of interest or inadequate performance. The companies provide thorough training to all the newly appointed candidates before they start off with the mystery shopping assignments.

After companies provide instructions to the mystery shoppers, they set out on their assignments. After going to the assigned store or outlet, the secret shopper needs to disguise as a regular customer and keep an eye on every single detail, like product conditions, store maintenance, conduct of the employees, their quickness in resolving customers’ issues, etc. These need to be noted down secretly and submitted to the mystery shopping companies, who then pay the mystery shoppers in cash or allow them to keep a product of their brand for free.

To become a mystery shopper, one need not possess specific skills for successful accomplishment of the assignments. One just needs to be careful, observant and have good writing skills with the correct usage of grammar. Companies conduct training sessions to polish the skills of every hired mystery shopper and mould the skills as per the requirement of the assignment. After completing the assignments, mystery shoppers are required to submit detailed reports based on their shopping experiences to the mystery shopping companies. Those who cannot submit the reports in person can submit them online.

To boost the income, one needs to stick to the secret shopping field, join multiple mystery shopping companies, and take up as many mystery shopping assignments as possible. And like any other online paid job, the more assignments submitted successfully, the more would be the income.

Factors to be Considered before Taking up Mystery or Secret Shopping Assignments

Mystery Shopping is no more ‘mysterious’ since many people have learned what they exactly are, what their purpose is and how people can be benefited taking up mystery shopping jobs on a part-time or full-time basis. Mystery shopping is a unique profession that enables companies discover their brand effectiveness. In other words, mystery shopping or secret shopping is a part of modern day market research. Mystery shoppers can reap great benefits doing mystery shopping jobs. They can enjoy travelling in their area, go for short trips or vacations with family, dine out with family and friends, enjoy watching the latest movies in theatres, use various products and services – all for free! Besides, companies also pay mystery shoppers with cash after they submit the assignments. This way, mystery shoppers can sign up with many mystery shopping companies and earn more per day. Becoming a mystery shopper requires one to consider a few vital factors, which are as follows:

A mystery shopper is more or less like the ‘hidden camera’ through which companies get to know what is going on surrounding their business. They instruct the hired mystery shoppers to visit their outlets or stores, pose as regular customers and carefully observe how the stores and products are maintained, how quick and adept the employees are in dealing with the customers, how well a customer’s raised concerns are tackled, etc. The shopper needs to record or write the details of his shopping experience honestly in a report and submit it to the client company either in person or online.

With the increasing popularity of the Internet, several mystery shopping companies have opted to conduct a major part of the mystery shopping business online. This includes the online recruitment of aspiring mystery shoppers and online submission of the reports after the hired secret shoppers are done with their assignments. The idea behind such an attempt is to cut down the considerable costs and time. Therefore, those who wish to submit their reports online must ensure that they have a good system with reliable broadband connection.

Those who are completely new to the mystery shopping field and are apprehensive about their to-the-mark performance as mystery shoppers need not worry. Mystery shopping companies take every possible initiative to train beginners and sharpen their skills by rendering thorough technical training. They ensure that post training, the mystery shoppers carry out their shopping assignments flawlessly. Generally, before the commencement of every shopping assignment, companies give detailed guidelines to the mystery shoppers. In case if individuals have doubts and approach the company officials for clarifications and there is no response from the latter’s side, the company might be a scam.

Mystery shopping companies pay the shoppers after reviewing and approving of the reports submitted. If they find a report to be insignificant, inappropriate or irrelevant, they do not approve of it and do not pay the secret shopper responsible for it. Therefore, it is extremely vital to attend the training sessions attentively and go through each instruction carefully before starting a secret shopping assignment.

Mystery Shopping and its Various Advantages to the Companies and the Society

Those who love to spend hours together in stores and shopping malls trying out the latest products can earn part-time income doing mystery shopping. Mystery shopping or secret shopping involves going from store to store and analysing the store conditions, the products and the customer service, and getting paid for it.

Qualifying as a mystery shopper is no big deal. Any literate individual willing to dedicate few hours a day regularly for additional income can try out this paid job. Like paid surveys, mystery shopping too has become popular with millions of part-time income seekers and this industry is growing everyday. This has made it an easy target of the scam artists. The scam mystery shopping sites generally charge money from people to include them in their list of mystery shoppers. However, the fact is that people can sign up with genuine mystery shopping companies for free. Therefore, it is advisable to carry out a bit of research on this field. Online blogs and forums can be joined to gather accurate information on the different aspects of mystery shopping jobs.

Many genuine sites charge a nominal membership free to provide access to their database of legitimate mystery shopping job providers. Since the membership is for a lifetime, one can sign up with these online sites. The amount so spent can be easily recovered from one to two mystery shopping assignments. During registration, an individual is required to provide exact details as asked by the company. The registration procedure generally involves filling an online form with basic details and valid contact address. After the registration is complete, the company allows the newly registered member to access its list of companies looking for mystery shoppers. From this list, an individual can choose his desired mystery shopping company and sign up with it for free.

Individuals need to give valid contact details while signing up with a mystery shopping company. Once hired, the individuals are provided with adequate training and instructions as per the requirements of the client company. The assignments are then sent to the respective e-mail ids of the mystery shoppers along with strict sets of instructions. The assignments need to be carried out as per the given instructions. After a mystery shopping assignment is completed, a mystery shopper is required to fill out a survey providing his unbiased feedback on the products and the customer service. This online feedback form carrying the valuable feedback of the mystery shopper is crucial for a company as it gets to know its market competitiveness through it. The feedback is further used to carry out the necessary product or service improvement.

Due to the accurate brand analysis it performs, mystery shopping is being used by companies from various domains, like retail, hospitality, eateries, banking and finance, tourism, etc. Therefore, mystery shoppers get the opportunity to travel across various assigned locations and interact with a lot of people with varied opinions. Their opinions also help a great deal in carrying out a mystery assignment and in creating an unbiased report on the same.

Mystery Shopping Part-time Lucrative Jobs, Earning Great Rewards through Mystery Shopping

Those looking forward to taking up unique and challenging market research jobs can try their hands on mystery or secret shopping. Mystery shopping, also known as frontline evaluation is a simple part-time job that involves a simple market research concept. A secret shopper is instructed as per the client’s brand analysis requirements and is assigned with a secret shopping assignment, which he is required to carry out in the assigned store or outlet. The shoppers need to pose as regular customers, evaluate product conditions along with the customer service and create a report on the shopping experience.

To qualify as a secret shopper, one need not possess specific educational qualifications or any kind of technical knowledge. Secret shopping can be done by any literate individual having good observational skills and to some extent, good and logical writing skills with the correct usage of grammar. It’s all about giving unbiased feedback on product or service competence in the form of written or recorded reports. The data collected through the mystery shopping reports are extremely valuable for companies who take their major product or service related decisions based on the reports. Hence mystery shoppers play a crucial role in improving brand effectiveness and thereby helping companies increase sales. Besides, inadequate customer service is addressed with equal importance so as to improve their existing standards and also reward some of the outstanding performers.

Though companies can directly hire mystery shoppers, they generally do not do so. Instead, they delegate the complete responsibility of hiring and designing mystery shopping assignments to good mystery shopping companies.

The job of a mystery shopper, as mentioned earlier, involves visiting numerous stores, especially in the areas within his reach and disguise as regular customers in order to thoroughly check the product conditions, store maintenance, and the customer service offered by the frontline staff – all these without letting out a small hint of the ongoing affair. This is the reason why mystery shopping jobs are challenging and one-of-their-types.

The biggest advantage of being a mystery shopper is that he can enjoy great benefits like purchase products, enjoy exclusive dinner at expensive restaurants, watch the latest releases in posh movie theatres, go on small vacations with family, and so on – all these free of cost! Besides, mystery shoppers also get paid in cash or check either on biweekly or monthly basis, after they complete the assignments successfully and submit them for review.

The reports created post the assignments can be filed electronically or can be mailed to the companies.

To get started with mystery shopping, one needs to search for legitimate mystery shopping jobs and sign up with them. Like paid surveys, mystery shopping field is also full of scams. Many mystery shopping companies charge membership fees so as to provide them with list of mystery shopping opportunities. Hence it is essential to check the legal existence of the mystery shopping companies with consumer forums before signing up with them.

Although mystery shopping is a lucrative part-time job that can help reap great rewards, it cannot replace a full-time job and its long term benefits. With mystery shopping, one can earn enough to suffice the additional requirements or save an extra amount at the end of every month.

Traditional and Contemporary Mystery Shopping Methods, Significance of Modern day Market Research through Mystery Shopping Techniques

Mystery shopping has become one of the most popular part time jobs of recent times. The reason behind such popularity is its unique job profile and the benefits it showers on every mystery shopper. However, due to lack of adequate information, many beginners fail to enter into this industry as they are led away by false publicity or wrong information from unreliable sources. This has somewhat degraded the reputation of this wonderful part-time job. This article deals with the factual description on the mystery shopping jobs field.

Since its advent in the mid 1940s, mystery shopping has been widely accepted as an efficient and somewhat invincible market research tool. The only notable difference is the traditional and the modern methods of their implementation. Initially, it was nothing more than a surprise check by professionals who used to pose as whimsical customers and had some very loyal employees fired due to small reasons. Hence it was considered to be an employee extermination tool instead of brand assessment. Over the years, this definition and its mode of application has gained a major face lift. Today, it is more of a brand evaluation tool rather than a tool for terminating honest and loyal employees.

Many big companies have realised the importance of modern day mystery shopping methods and their benefits and hence have made it their prime brand assessment tool. They hire market research companies who design mystery shopping assignments as per the clients’ requirements and hire individuals for carrying out the assignments. The individuals once hired are provided with adequate training on the various applicable mystery shopping methods apart from being instructed with the client company’s specific guidelines. This is done prior to almost every mystery shopping assignment so that secret shoppers can carry out the assignments impeccably. The simple motive behind such mystery shopping assignments is to assess the performance of the frontline staff and assistants, product condition, store cleanliness and maintenance, and above all, find out the customers’ opinions on the overall brand effectiveness. With passing days, the battle between the brands is getting fierce. Through mystery shopping assignments, many companies check out their rival’s performance and accordingly implement more effective strategies for better performance.

As mentioned earlier, mystery shopping is one part time job that showers every mystery shopper with immense benefits. These include, shopping around with family and friends, dining out at expensive restaurants, enjoying the latest releases in the most popular movie theatres, going on quick tours with family, visiting amusement parks with kids, getting to keep some of the best products of the client company’s brand, get some expensive facial therapies done – all for free apart from getting paid in cash for the successful submission of the assignment.

Though it is considered as one of the most fun-filled jobs of all times, mystery shopping jobs throw many difficult challenges at the mystery shoppers. The biggest challenge is that a mystery shopper is required to hide his actual identity while on an assignment and pose as a regular customer. At the same time he needs to keep an eye on every single ongoing in the store and create an unbiased and error-free report secretly once the assignment is done. A small mistake might hamper the brand improvement decision of the company and hence the mystery shopper’s job might be in trouble.

To qualify as a mystery shopper, one need not possess special technical skills, high educational degrees or prior experience. It is a highly responsible job and companies expect the secret shoppers to have good surveillance skills, fair writing skills with the correct grammar usage and have an impartial outlook – all these so that they can provide the companies with correct and unbiased brand reports.

Getting Paid for Mystery Shopping Assignments, Mystery Shopping Market Research Techniques for Perfect Brand Assessment

Just like paid surveys and other work at home jobs, mystery shopping is yet another exciting part time profession. The best part is that this market research tool is one of its kinds and is approved by many big companies worldwide. In fact, it provides companies with exact brand assessment reports and hence many companies of various domains employ this market analysis tool. Again, just like the online job industry, the mystery shopping industry is also targeted by scam and fake companies. Therefore, people need to be careful before joining a mystery shopping job provider.

A typical mystery shopping assignment requires a mystery shopper or secret shopper to pose as a regular customer and interact with other customers as well the frontline staff in an outlet. Their identity is kept a secret throughout the assignment. During the secret shopping task, a secret shopper needs to check, rather scrutinize minute details, like, the conditions of the products, the maintenance of the store, cleanliness, behaviour of the front line staff and their aptness in attending to the customers. Once the assignment is successfully completed and the report is submitted, it is forwarded to the senior authority for review. Only after approving the report, a secret shopper receives his payment. Generally, it takes a week’s time to complete a mystery shopping assignment.

After observing the details in a particular outlet, mystery shoppers might have to fill up some short questionnaires comprising questions on the customer service offered in the store. Mystery shoppers can fill up these questionnaires based on their observations and submit them either in person or online. The questionnaires vary in length and the questions asked too vary according to the products or services concerned.

Before signing up with a mystery shopping provider, one must check whether the company asks for any kind of initial investments or other irrelevant details, like, credit card, SSN or bank account details. Needless to say, such companies should be avoided straight away. Some mystery shopping assignments might require mystery shoppers to purchase a product or two as a part of the task. In such case, the amount spent from their pockets is reimbursed by the companies along with their pay.

Mystery shopping jobs have exciting benefits in store for the mystery shoppers. During his tenure as a mystery shopper, he can enjoy movies in theatres with friends, dine out with family, visit amusement parks with kids and enjoy exciting rides, get to keep expensive products of the employer’s own brand, and so on – free of cost! However, the job of a mystery shopper is not that easy as it seems since it requires rigorous travelling from one store to another, keep an eye on every single happening in a store, create a detailed report on the same without missing out on the important events. At the same time, a mystery shopper needs to ensure that he creates a precise, unbiased and correct report without any grammatical error. The report should be kept simple and easy to understand so that companies can base their business decisions on the gathered output.

Mystery shopping – past time which provides us with money

We know numerous individuals shopping as just as a past time. Individual spend almonds hours in malls looking forward to out that perfect buy as per their desire. Despite the fact that this may not have excellent impact on our wallet, just think what if one could actually get paid to doing shopping. There are many mystery shopping organisation that do just that. They recommend paying us for doing just that, shopping at various shops where we actually get paid and we also get to keep what we brought.

The reason organisations recommend mystery shopping considerate is they are looking to get better their product or service. Just by hiring mystery shoppers they could obtain much needed market research data. This is precious for organisations who would like to know about the shopping experience and feedback/feelings of an average shopper. They could observe customer service, response to enquiries and the general shopping experience overall from the information mystery shoppers gather for them. With retail set to prolong to raise and the billions of dollars that consumers spend each year, many retailers are set to grow much required strategic advantages to assist them contend more competitively.

So how is the idea of getting paid as a mystery shopper. First we need to register our interest to one of the many organisations that offer such services. Once we are registered on their database they would begin emailing us with new opportunities as they grow. The opportunities vary greatly and would request to whatever our taste. We would find fast food restaurants, retailers, cafes and even banks. By limiting the opportunities to our geographic area we would save ourselves from needless travel.

We have the elasticity to decide and pick the ones we want to do. We could do as many or as little as we like. We would be given directions on each shopping experience and the information that the organisation would like us to report back on. Once we have completed the shopping practice we simply submit our report and would get paid.

The more consistent and reliable we become the more opportunities are sent our way. So be tolerant when we first start. When we first start we may find many job occasions one week and not many the next. That's the character of it and we tend to require being quick in responding to our emails as some accepted jobs could go fast. But once we get the hang of things then it becomes easier to just handle our time and schedule.

Mystery Shopping Assignments for Additional Monthly Income

Mystery shopping jobs are no more mysterious as they used to be when the concept was first introduced. Thanks to the modernization of market research – companies have found out various ways to analyse the recent market trends and gather consumers’ standpoints on products and services. As such mystery shopping methods have also been modified to a great extent. Today, mystery shopping jobs are numerous and are open to all individuals above the age of eighteen. These paid jobs are generally available in all major cities having big stores, restaurants, banks, movie theatres, gas stations, and other retail outlets.

Every company aims at achieving a big brand name and for this they need to gather consumer feedback on their products so that they can improve them further. Hence they hire market research companies who in turn hire individuals as mystery shoppers. Mystery shopping companies always have vacancies due to many individuals quitting this job due to lack of interest or inadequate performance. The companies provide thorough training to all the newly appointed candidates before they start off with the mystery shopping assignments.

After companies provide instructions to the mystery shoppers, they set out on their assignments. After going to the assigned store or outlet, the secret shopper needs to disguise as a regular customer and keep an eye on every single detail, like product conditions, store maintenance, conduct of the employees, their quickness in resolving customers’ issues, etc. These need to be noted down secretly and submitted to the mystery shopping companies, who then pay the mystery shoppers in cash or allow them to keep a product of their brand for free.

Since mystery shopping jobs are more popular in major cities, the competition to get this job is tougher. In such cases, those who reside in remote or less populated areas stand a good chance provided that they meet the requirements of the mystery shopping companies. Further on performing better, companies would have them laden with some of their most prestigious secret shopping assignments.

To become a mystery shopper, one need not possess specific skills for successful accomplishment of the assignments. One just needs to be careful, observant and have good writing skills with the correct usage of grammar. Companies conduct training sessions to polish the skills of every hired mystery shopper and mould the skills as per the requirement of the assignment. After completing the assignments, mystery shoppers are required to submit detailed reports based on their shopping experiences to the mystery shopping companies. Those who cannot submit the reports in person can submit them online.

To boost the daily or monthly income, one needs to adhere to the secret shopping field, join multiple mystery shopping companies, and take up as many mystery shopping assignments as possible. And like any other online paid job, the more assignments submitted successfully, the more would be the income.

Employing Effective Mystery Shopping Methods to Improve Business Competence

In this age of competition, business owners try out every fair means to attain the best brand names. They leave no stone unturned and pay millions of dollars to employ the best methods available to know about their brand competence and thereby work on making them even better. All these wouldn’t have been possible without the modern day market research techniques. They have branched out into several beneficial trend analysis methods that have helped companies a great deal in discovering how their brands are perceived by the consumers. Paid online surveys, focus groups and mystery shopping are some of the most popular market research techniques employed by big companies.

As far as online jobs are concerned, though they are good sources of additional income, there are several scams associated with them. Mystery shopping jobs, however, have been reported to be free of scams and also provide companies with a live and accurate evaluation of product conditions and employee performance. Hence many companies employ mystery shopping methods for accurate brand assessment. Companies hire individuals and provide them with thorough training regarding the mystery shopping procedure. Further, they give detailed instructions to the shoppers before the commencement of each secret shopping assignment. Throughout the assignment, secret shoppers need to carefully observe the store atmosphere, store maintenance, product preservation, employee conduct, etc. and later create a detailed report on the entire shopping experience. Some companies allow secret shoppers to carry audio or video devices and secretly record the happenings of the store. The reports prepared need to be precise, error free and easily understandable.

For brand owners, it’s not just product freshness that they need to evaluate; they need to take equal care in maintaining the stores and upgrade the staff’s performances – only then can a brand be overall judged and considered to be good brands by the consumers. Accordingly they need to provide adequate and up-to-date training to the hired mystery shoppers so that they can find out the underlying or unattended issues. Following are a few factors that need to be considered for better business competence:

Analysis of employee conduct

An employee’s conduct matters the most in creating a feel good factor about the brand in the minds of the consumers. Mystery shopping not only helps find out the flaws in their conduct but also helps recognize some outstanding performances. Therefore, it’s not only about finding the drawbacks but also about getting to know the good performers and rewarding them for their valuable contribution. This also motivates other employees to improve their performance.

Analysis of the competitor’s performance

One of the biggest advantages of mystery shopping is that a company can send a mystery shopper to a competitor’s store to gather ideas on the latter’s implemented strategies. This does not imply that a company would copy the same strategies, rather, it can find out strategies that would be more effective than that of its competitor’s.

Analysis of consumer’s expectations

Most consumers do not speak of their opinion whether they are satisfied or dissatisfied. If they tend to be dissatisfied, they are likely to stop using a particular product and switch over to a different one that appears to be more promising. Companies need to keep an eye on such typical consumer behaviours through effective secret shopping methods. During their assignments, secret shoppers can interact with the customers while themselves posing as regular customers and find out what they opine about the products, the store ambience or the conduct of the staff. This way they can provide the companies a clear picture of what exactly consumers have to say or expect from the brand.

Effective Mystery Shopping Methods, Secret Shopping Assignments to Judge Brand Competitiveness

The success of every business lies in the gratification of a delighted customer and needless to say, this is what every business owner aim at. They always have the fear of lagging behind in the fierce competition of the brands and hence strive to perform better. With the various modern market research methods, the analysis of the current trends and business performances has become easy and quick. One such popular method that companies rely on is mystery shopping or secret shopping. Mystery shopping is nothing but a simple, yet infallible method applied to evaluate product conditions and employee performance.

Mystery shoppers are the ‘hidden cameras’ that help companies know their overall businesses competence. As mystery shoppers, they need to disguise as regular customers and visit a particular outlet as assigned. The qualities that companies want the mystery shopper to have are good surveillance and writing skills. The surveillance skill is necessary to minutely observe the happenings in a store right from the store ambience to product conditions to employee conduct. Good writing skill, on the other hand, is necessary as mystery shoppers need to write down their shopping experiences in detailed and honest reports. Employers expect flawless, unbiased and grammatically correct reports since they base their major business decisions on the same. The reports help find out the problem areas that can be immediately rectified and improved.

The mystery shopping process

The mystery shopping procedure may sound simple but it’s rather elaborate. Companies provide special training to every hired individual so that they can carry out the secret shopping assignments flawlessly. A typical mystery shopping assignment involves shoppers to pose as customers and make purchases as per company’s instruction. During this process, they need to be watchful of important factors, like, the store environment, cleanliness, product maintenance, behaviour of the frontline staffs and assistants, and the aptness of the staff in attending to the customers. They can either secretly record the series of events in audio or video devices or write them down once done with the assignment. The report is then forwarded to the higher management who reviews them and send to the employers for the final decisions. As mentioned earlier, the reports need to be well-written covering every single detail of the shopping experience. There is no need to provide any literary touch to the reports as employers look forward to receiving only comprehensible and point-specific contents with the correct usage of grammar. Accordingly, further improvements are made and the good performances are rewarded. All these collectively count the most to make a brand the most talked about.

Mystery Shttp://www.blogger.com/img/blank.gifhopping Jobs, the most Viable Sources of Online and Part time Income

Those who love to shop till they drop dead can utilize this quality of theirs in earning extra money per month while also contributing to the increased sales of products. And when purchases can be made free of cost, who would afford to miss out on such an opportunity? Mystery shopping is a profession that has such ‘hard-to-believe yet true’ benefits in store.
Mystery shopping jobs can be carried out physically in assigned stores or online; it depends on the availability of mystery shopping jobs in a particular area. For online mystery shopping jobs, it is essential to search for the right kind of providers as the web world is full of scams. Those online mystery shopping companies that ask for registration fees should be avoided as they are nothing but phony sites.
Legitimate mystery shopping companies never charge any form of fees to enlist individuals in their lists of mystery shoppers. Companies generally offer mystery shopping jobs to individuals residing in areas that are within the easy reach of their stores or outlets. However, there are provisions for housewives and sit-at-home moms to carry out the mystery shopping assignments and submit the reports online as it is difficult for them to travel from store to store when they have other household chores to take care of.
Like paid online surveys, big companies hire market research companies to design and conduct mystery shopping programs. The market research companies are paid in millions and in turn, they hire suitable candidates for the specifically designed mystery shopping assignments. They provide adequate training to the hired individuals as per the client company’s requirements and accordingly the mystery shoppers carry out the assignments in the assigned stores and outlets. After completing the assignments, mystery shoppers need to create detailed reports on their overall shopping experience and forward them to the higher management. It is only after the review and approval of the reports that the mystery shoppers get paid. Some companies conducting specific product evaluation mystery shopping assignments allow mystery shoppers to keep the products on successful completion of the assignments.
Typically, a mystery shopper’s job revolves around the systematic evaluation of store environment and maintenance, product conditions, employees’ behavior with the customers, promptness of the front line staff and assistants in attending to the customers, and the customers’ extent of satisfaction with the overall brand performance. Mystery shopping jobs are one of the most sought after part-time jobs as are paid online surveys and focus groups. With the introduction of the Internet and modernization of market research methods, these part-time jobs have become the most viable sources of additional income.

Taxes Deductible on Use of Equipments, Travel Allowances, Memberships, in Conjugation with Mystery Shopping Jobs

Mystery shopping jobs are excellent sources of additional or side income. Mystery shoppers are self –employed professionals and are not bounded by any form of contract. They are free to join multiple mystery shopping companies and carry out several mystery shopping assignments depending on their capability. As mystery shoppers, individuals are subject to certain tax deductions based on their income. This is because they fall into the category of self- employed professionals, as mentioned earlier. Therefore, whatever equipments they use relevant to the business, the charges for all are deductible as per the Income Tax slab.

Different companies have different needs and accordingly they design their mystery shopping programs. They hire mystery shoppers, train them as per their requirements and provide them with proper guidelines before they start their assignments. As per company requirements, mystery shoppers can carry out the assignments in person, over the phone or online through the Internet. As such, the cost of gasoline for the vehicle used for travelling across the stores may be deductible when used for a mystery shopping job. In order to deduct the cost of gasoline, it is essential to save the receipts. If a mystery shopping assignment is done using the internet and/or telephone, a part or all of the cost of the computer, internet connection and/or a telephone line, are deductible.

Those mystery shoppers who work from home need to fill in questionnaires and submit them. This can either be a paper work or can be done online. In the former case, the cost of office supplies, like, pens, papers, office furniture or a fax machine, may be deductible.

Though mystery shoppers enjoy a plethora of exciting perks apart from their basic pay, they are deprived of other long term benefits, like the health and medical benefits, provident funds, etc. unlike other full-time job holders. Nonetheless, the benefits they enjoy during their assignments surpass any other privileges. It is imperative to mention here that mystery shoppers get to enjoy dinners with friends and family at expensive restaurants, watch the latest movies in multiplexes, get expensive skin or hair treatments done, go on small vacations with family – all for free!

Also, the fees paid for travel and memberships in conjugation with mystery shopping assignments are tax deductible. When the date of tax submission nears, it is necessary to have all the receipts organized for quick reference.

Apart from enjoying exciting perks and other benefits, mystery shoppers have ample scope to choose their convenient work hours and have total control over their daily, weekly or monthly income as they are free to choose to do the amount of work depending on their ability.

Evaluating Brand Effectiveness and Increasing Sales through Mystery Shopping

Every business wants to see its customers coming back, which would remain a distant dream if a customer is dissatisfied with the brand. A customer would be delighted only if he or she receives the kind of service that goes beyond their expectations. Because most customers keep mum about their dissatisfaction, it becomes hard for a business to understand what exactly they want to say or what exactly they opine about a product or service offering. This can greatly hamper the overall brand competence as customers would disseminate the information on inadequate services of the former to their friends and family. The fact is that if a brand is good and meets the expectations of the customers, then people would hardly speak about its goodness, but if the brand is not up to the mark according to the customers, then most of them would promulgate its negative aspects to other people.

The main factors responsible for customer dissatisfaction are poor customer service and low quality of the products.

In order to draw the attention of new customers while retaining the existing ones, a business needs to understand the current trends and focus on finding out what exactly customers expect or want from a product. This analysis can be done by applying the invincible market research method of Mystery Shopping or Secret Shopping. It is invincible because it serves the purposes of effective performance check, brand competence evaluation and customer satisfaction survey – all in one shot!

Mystery shopper can help increase product sales by helping companies discover the hidden flaws as well as the unattended issues. Mystery shopping assignments require the secret shoppers to disguise as regular customers and carefully observe the store and product conditions, and the service offered by the frontline staff and the assistants. In the course of an assignment, mystery shoppers can also interact with other customers and find out whether they are satisfied or dissatisfied with the brand. Not only this, they can also help companies recognize and reward some of the most outstanding performances thereby motivating the other employees to perform better. To top it all, it is a great part-time income option.

Qualities for being a Mystery Shopper

Mystery shopping assignments mostly depends on what is the availability or the type of the market area and the types of the customers that are required for each assignment. Like a mature or elderly people is not likely to get the assignments of mystery shoppers for the shop that have main focus only on younger generation crowd; unless the business specifically asks for it.

Many qualities are required to be employed as a Mystery Shopper. The most significant quality generally organisations look for is honesty. All evaluations must be honest and true based on the experiences seen on the day of the assignment.

A Mystery Shopper should be able to discreet, should have the ability of meet the deadlines, pay attention to details and have the character of a good observant, effective communication, honour to their commitments, ability to deal with detailed instructions. Individuals also need to be 21years of age at least and a reliable mean of transportation. Preferably if an individual has an access to computer and internet is always a added advantage.

The payout generally depends on the sort of assignment that we are required to do. Some assignments might pay less, while on the other side some would only pay us with reimbursement and some do it with both. Always remember to inquire about the pay details before deciding to accept an assignment or not. Companies normally send out the check only after our assignment is completed and the evaluation forms are reviewed and validated.

The best part of the compensation is it includes the price of the item we purchase while acting as a Mystery shopper in an assigned store. It normally does not include mileage to and from the organisation or for your time in performing the assignment itself; unless an organisation offers it in their project details.

Organisations looking for Mystery Shoppers would always train an individual before putting them on the field. They would provide us with the basics of what client is looking for in their evaluations. In addition we would also be briefed about the clients business. They would walk us through the process of how to perform our assignments including entering data and turning in whatever is necessary according to the assignment details.

Mystery Shopping Methods, Part time Mystery Shopping Jobs for Additional Income

Scams have become so infamous these days that people can hardly believe any part-time job offer. Like paid surveys, the mystery shopping field is also a common target for scam artists. This is due to the growing popularity of this paid part-time job. And since mystery shopping jobs allow the secret shoppers to shop and enjoy exciting perks during their assignments, many people confuse them with scams. All mystery shopping companies are not scams. Mystery shopping is a unique profession and a great source of additional income. However, it is vital to know the pros and cons before stepping into this field.
Mystery shopping or secret shopping requires secret shoppers to disguise as regular customers and keep an eye on the happenings in a store, right from the store maintenance to the customer service offered by the employees. The entire assignment is carried out secretly without letting people know of it. A secret shopper is given a maximum of seven days time to complete a mystery shopping assignment. After noticing the important chain of events in a store, a mystery shopper is asked to fill in a questionnaire comprising questions mainly on the standards of customer service offered. The length of the questionnaires varies from assignment to assignment and so companies allow the secret shoppers to have a look at it before they start the assignment. These questionnaires can also be completed and submitted online.
Signing up with legitimate mystery shopping companies does not require individuals to invest money. The sites that ask for money are not genuine. However, during some assignments secret shoppers might have to purchase products for their better evaluation or as an instructed guideline of the assignment. This amount is reimbursed by the companies once the assignments are submitted.
Mystery shopping jobs do not guarantee a fortune. People can pursue this profession for a part-time additional income or a full-time steady income. But there are major challenges in this job. To be a successful mystery shopper, one has to put in a lot of hard work and patience as the job requires one to travel from store to store. Again if an individual is registered with multiple mystery shopping companies to earn more, then his day would be more hectic. Apart from this, companies expect mystery shoppers to have good surveillance skills, and create a detailed and error free report with the correct use of grammar. The report plays the most crucial role as companies get to know their brand competence in the market, the standards of their customer service and also how customers perceive their overall brand. If the companies approve of the report, only then would the secret shoppers get their payment.
Companies generally pay the secret shoppers on a monthly basis. However there are many companies that pay on a weekly basis. These payment policies vary across the mystery shopping companies.

What’s in Store for Mystery Shoppers?

With mystery shopping having become one of the most sought after brand analysis methods, more and more companies are employing it for gathering reliable and accurate output so as to assess the extent of customer satisfaction. That is why they are increasingly hiring individuals every year for their custom-made mystery shopping assignments. The basic concept of mystery shopping is to methodically evaluate various products and services of a particular brand. All consumers do not take the initiative of voicing their opinions openly on whether they are happy with the products or customer service offered. Hence mystery shopping assignments help find out the customers’ ‘hidden’ standpoints or what exactly they expect from the brand. Once the mystery shopping reports are submitted post the assignment, they are reviewed and the flaws and other shortcomings are immediately fixed. In this way, mystery shoppers contribute not only to the increased sales of the brand but also help the business fare better.
Mystery shopping is a unique profession – one that is incomparable to other part-time or online jobs. This is because mystery shoppers need to hide their actual identities and disguise as regular customers. They need to act in such a way that they are able to get all the necessary information as instructed by the company without letting out a hint of the ongoing assignment. In disguise, they are required to assess the store and product conditions, store maintenance, standard of customer service offered to every customer, aptness of the front line staff in dealing with every customer, etc. These need to be recorded secretly or written down in reports after the completion of the assignment. Companies cannot afford to miss out on a single event and hence mystery shoppers should possess good surveillance skills so that they can recollect every event in the store while writing down the reports. Besides, the reports should be neat, unbiased, point-specific, grammatically correct, and above all, easily understandable. Mystery shoppers should stick to the parameters while creating the reports since companies make their major business decisions based on these reports. Any mistake, if overlooked, can severely hamper the decisions and this can ultimately lead to a decline in the brand status.
Apart from a challenging profile, mystery shopping also has a lot of benefits in store for the shoppers. Unlike other part-time professionals, mystery shoppers not only get paid in cash for their assignments but also have the scope to enjoy movies, dine out in restaurants, get car servicing done, go on small tours with family, and so on. And like any other job, performance too, is a decisive factor when it comes to making it big in the mystery shopping career. Though it is a fun-filled profession, it involves lot of patience, hard work and diligence to carry out every assignment flawlessly. Once an individual gets into the habit of completing a mystery shopping assignment quickly and impeccably, he can take up more assignments in a day and thereby boost his additional income along with the other benefits.

The Essentials of Mystery Shopping

The world of a secret shopper is an ideal world for all those who are extremely passionate about shopping. Secret shoppers not only get to do pleasant things on the job, they also get paid. Secret shoppers are people who are hired just to "shop". Apart from that, they have another function that most shoppers can only dream of - they are the complaints section, the suggestion boxes and the potpourri department rolled into one, that really gets the action done fast.

Business competition and the consequent desire of people running customer oriented businesses to get their enterprises into very competitive shapes, and the need of the companies to get an independent viewpoint other than the regular employees report, spurred the creation of the secret/mystery shopper.

Secret shoppers are normally assigned three basic tasks:

1. Observation - The mystery shopper enters an assigned store/establishment and follows a list that are usually predetermined, like - Merchandising Price listings, Courtesy and integrity of employees, Order and cleanliness, Telephone and phone-ins handling, Service Performance of duties and competencies, few other points for observance that employers categorize as priorities to improve the over-all standing of their individual firms.

2. Evaluation - The mystery shopper then fills out a form on which evaluations from observations are noted.

3. Filing of a Report - Reports coming from the secret shoppers are then collated for management evaluation aimed to further improve the firm or stores competitiveness in the market.

Other than the report being an evaluation of the business from a customer’s point of view, it also serves as the management’s tool at validating and cross-referencing report coming from its direct employees.

For this service, the secret shopper is usually paid anywhere from seven dollars to fifteen dollars. The pay may not be very attractive for starters but as in any job, secret shoppers get paid better as they become good at it. The normal pay today is about thousand dollars for seventy five businesses that are checked in a month.

The competition is also tough for secret shoppers. Presently, there are more than two lakh mystery shoppers employed by about seven hundred and fifty companies. This profession is gradually gaining popularity with the masses and more and more people are entering this field. Being paid for shopping requires the application sheets to be well filled up to the detail. One should avoid grammatical and spelling errors and leaving blank spaces in the application form as this can diminish the chances of landing assignments. Employers also value short and detailed information without the reporter being critical. When assignments are given, short, concise, detailed and on-time submission of the reports can greatly increase chances at having more assignments. The secret shopper may even get to pick their assignments of choice.

Even as many prospective applicants can find this job interesting, about 70% fail to land more assignments often due to lack of informative details, incomplete reports and failure to file the reports on time.

One condition though is that a mystery shopper signs a confidentiality clause i.e. the shopper cannot reveal the job or disclose particulars of the assignments other than those specified by the employer.

Secret Shopping Jobs FAQs

Mystery shopping jobs have been quite popular with the masses for sometime now. Many individuals are happily employed as secret shoppers while many are still waiting to join the league. Following are some frequently asked questions that will help clarify the doubts of those aspiring to become successful secret shoppers.

Q: How can one differentiate between the terms ‘Mystery Shopping’ and ‘Secret Shopping’?

A: Though both the terms are the composition of different words, they signify the same meaning. A mystery shopper or secret shopper is a professional hired to evaluate a company’s product conditions and employees’ conduct while they attend to the customers.

Q: Are mystery shopping jobs available in rural areas? Can an individual work from home as a secret shopper in case there aren’t any job opportunities in his area?

A: Though the chance of the availability of mystery or secret shopping jobs in rural areas is comparatively less, one can easily carry out mystery shopping assignments online. Many companies have provisions for individuals to fill online questionnaires as a part of their mystery shopping assignment and get paid in return.

Q: How reliable is a secret shopping job when it comes to earning real money?

A: Secret shopping is indeed an excellent way to earn additional income during one’s spare time. Companies hire reliable individuals in order to carry out effective service checks and assess product conditions or standards of customer service for better business performance. At the end of every assignment, a secret shopper is paid a good amount. Again in certain cases, a secret shopper might have to purchase a product as a part of his assignment. In such cases, companies compensate the amount later along with the basic pay and also allow the shopper to keep the product for free.

Q: How much can a mystery shopper earn after completing an assignment?

A: The remuneration of a secret shopper varies depending on a number of factors, like, the type of assignment, amount of time spent during the assignment, and of course, on the company standards. Again, the monthly income of a mystery shopper depends on the total number of assignments he completes each month. For this, he needs to sign up with multiple mystery shopping companies.

Q: Who employs the mystery shoppers?

A: Mystery shopping jobs are generally part-time jobs in which the secret shoppers are independent contractors, i.e. self-employed. Hence, they need to abide by the government’s tax rules as per their income tax slabs. They are also entitled to certain tax deductions, like, health insurance, office equipments’ costs, etc.

Q: How to differentiate a legitimate mystery shopping company from a scam?

A: It’s simple! Those companies that do not guarantee a job that can transform an individual from rags to riches in a day or two are genuine. These companies clearly state there terms and conditions, payment modes, etc. when an individual looks forward to signing up with them. For more information, one can log in to blogs or forums and check out what experienced individuals have got to say about the same matter.