Tuesday, November 2, 2010

Mystery Shopping: A Critical Marketing Tool

Getting started with paid online surveys and secret shoppers job is a simple process when one gets the right information and the right tools. Then it works like a charm and one can grow a profitable stream of income from all these opportunities Mystery shopping is a prospering business and more and more companies are relying on the shoppers' anonymous feedback to determine how they can improve customer service. Mystery shoppers keep eye on customer service; mystery shopping has become a critical marketing tool used by companies to develop customer loyalty:
Consumers have more choices than ever before. The smart companies realize they can compete by creating an optimized customer experience. More companies are relying on the shoppers' anonymous feedback to determine how they can improve customer service, which plays an important role in business transactions.
The mystery shopping jobs has grown over the past decade as more companies - from small businesses to Fortune 500 companies - have tried to focus more heavily on customer service. The industry has expanded from typical service-oriented clients - such as restaurants, retailers and hotels - to industries like banks, insurance companies, car dealerships, funeral homes and apartment buildings. It is estimated that between 600,000 to 700,000 active mystery shoppers - also known as secret shoppers.
A person can pose as a secret shopper working at in their spare time. The Alexandria resident is one of the thousands of mystery shoppers who get paid to give feedback on their overall customer experience.
One can undertake mystery shopping between three and four times a week, usually on weekends and evenings. They can record the details in their answering machine at home and leave notes about experience so one doesn’t forget details before they has to write the report. This job helps to make a difference. With mystery shopping one feels like they are making an impact.
The shoppers get paid different amounts for their work, depending on the industry and degree of difficulty. For instance, grocery stores pay $10 to $25, movie theaters pay $10 to $50 and florists pay $45 to $100 per assignment. An industry report says a full-time mystery shopper who works 40 hours a week can make about $40,000 a year." Mystery shopping is a growing business and hundred of thousands of people make top dollars to
The best way to go is to subscribe to a professional resource for secret shopper jobs. One will get a step-by-step guide on how to get started successfully, a must for new shoppers and one will have access to an extensive database of shopping jobs in their country and in their state.

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