Thursday, January 28, 2010

Why do Companies Hire Mystery Shopping Services?

If an individual wants a part time job that grants him the freedom to create his own schedule and offers a rewarding pay, he can try and become a mystery or secret shopper. Mystery shopping jobs are simple and allow people to make money by shopping at various locations. The best part is that a mystery shopper can control his work time table and take up as many or as less assignments as he is capable of doing. That's why a career as a mystery shopper is considered a very good choice for those who wish to earn some extra income. And since this market research concept is gradually growing popular, more and more people are taking jobs as mystery shoppers.
Signing up with a particular mystery shopping company does not mean that he or she has to work on a contractual basis. Mystery shoppers are independent contractors and therefore they can sign up with multiple market research firms or mystery shopping companies to earn more. However, it is advisable to take up the assignments depending on one’s capability of completing them on time. Getting loaded with mystery shopping assignments in a day can mar the profession as the assignments would require one to travel across several business locations. It must be mentioned that mystery shopping can be ideal part-time jobs for additional income. If people expect to turn rich overnight doing mystery shopping jobs, they might be disappointed. Individuals can also perform mystery shopping jobs via the internet.
Each mystery shopping assignment takes almost a week to be completed. After every assignment, a mystery shopper is asked to fill a feedback form with his unbiased opinions on his overall shopping experience. Also he is required to present a detailed, accurate and grammatically correct report based on the observations. A mystery shopper is provided with strict guidelines before he sets out on an assignment. As per the guidelines, the mystery shopper needs to pose as a regular customer and keep an eye on various factors like, store maintenance, product conditions, behaviour of the staff, satisfaction levels of the visiting customers, etc. The accurate observations when forwarded to the client company in the form of the assignment report, helps the company get a clear view of its business activities and also identify the flaws and underlying issues. That is why companies from various domains have come to realize how valuable the service of a mystery shopper is and how useful the mystery shopping concept is.

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